Even though the recent earthquake of Mexico on Sep 19th 2017 affected severely the flow of life and business in Mexico City, the SIAR 2017 Organizing Committee and the participating brands decided to rise to the challenge and continue with the most important watch exhibition in South America. The Salon SIAR 2017 ran from October 17th until October 19th at the prestigious Hotel St. Regis in the center of Reforma Avenue in Mexico City.
During the three days of the exhibition, relevant figures of the Mexican and South American political, financial and social communities visited the stands and meeting rooms where prominent Swiss watch companies and their respective CEOs and leaders explained their products, concepts and designs in a direct manner.
Christophe Claret was at the SIAR with its new creations
As in previous SIARs, several brands introduced new products and limited editions at the venue, such as Hublot with its new Hublot Big Bang Classic Fusion Calaveras, Baume & Mercier Clifton Club Seleccion Nacional de Mexico, Manufacture Royale Androgyne Mexico and Louis Moinet Metropolis Sunrise Sonora, the sale proceeds of which will be used to help the citizens affected by the Sep 19th earthquake.
The SIAR 2017 presented awards in several categories to notable watches and brands at a Gala that was used to collect and donate funds to those affected by the earthquake. Bulgari was awarded the Watch of the Year award for the Bulgari Octo Finissimo Automatic, Chanel scooped the Ladies Award for the Première Camélia Skeleton and Hublot took the honors in the Sport Watch category with the Techframe Ferrari 70 years Tourbillon Chronograph.
The jeweled elements of each jewelry timepiece are created at the Bulgari jewelry production in Valenza or in the High Jewelry Workshop at Rome, determined by the watch’s attributes and its own preciousness. When it comes to the jeweled bits, the type of production carried out is the traditional lost-wax casting method. Expert goldsmiths clean, assemble, and complete all the metallic elements, giving shape to the true watch, such as bracelets (that we’ll find in greater detail in an upcoming article dedicated to the Serpenti) and also stone-set cases.Special focus is paid to details, as it is fundamental that each component perfectly interlocks with the others, following the natural motion of the wrist, also which the clasps and configurations are expertly realized. Expertise and experience are necessary during the delicate phase of setting the gems, to make certain that every stone is firmly anchored in place. The watch element itself is assembled in Neuchâtel, Switzerland, where the movement is encased and the final excellent control is carried out.Announced in December 2015 and set to be inaugurated by ancient 2017, Bulgari will open its expanded and completely integrated jewelry fabrication in Valenza, a state of Alessandria, Italy. Forming a bridge between innovation and tradition, the complex will incorporate the Goldsmith’s Farmstead, initially built and used from the very first jewelers in the region in the early 19th century, in addition to a totally new, three-story building, using a 600-square-meter yard for natural lighting and ventilation.All designed to be absolutely sustainable (and LEED certified), this new complex is going to be the biggest jewelry manufacture in Europe, supplying over 700 craftsmen with distance to help make an ever greater quantity of Bulgari jewelry pieces, in order to appeal to the growing market demand. The all-new Bulgari Academy, to be set here in Valenza, will assist the brand to additional train employees and freshly hired organizers, highlighting the skills and crafts required to produce these high jewelry creations in-house.
The Rising Brand award was received by Roger Dubuis for its Excalibur Aventador S, while the Chronograph prize was awarded to Richard Mille’s RM 50-03 McLaren F1 Split Seconds Tourbillon Chronograph. In the Concept watch category the Zenith Defy LAB was the winner and in the High Complication the Vacheron Constantin Les Cabinotiers Celestial Astronomical Grand Complication 3600 received the recognition from the SIAR 2017 Jury.
Finally, in the Watchmaking Value category, Patek Philippe received the award for its 5320G Perpetual Calendar and Chopard’s Karl-Friedrich Scheufele was recognized with the Special Tiempo de Relojes Award.
The SIAR 2017 once again offered a solid platform for watch brands to present their watches and to get closer to the aspirations of the Mexican and South American markets. Communication and perception are key in these markets and the SIAR affords a great opportunity to encounter, in an intimate fashion, these two sides of the business.
Louis-Joseph Touron (Swiss Ambassador in Mexico), Carlos Alonso (CEO of the SIAR) and Carlo Lamprecht (CEO of the GPHG) proceed with the formal opening of the SIAR 2017 at the St. Regis Hotel.