Partner of the Giro d’Italia last year for the first time to celebrate the 100th anniversary of the Tour, TAG Heuer is getting back in the saddle for 2018. TAG Heuer logos and timekeeping equipment will adorn again the starting and finishing arches, as well as the points where the intermediate time checks are conducted.

In 2018, TAG Heuer’s passion for the pink jersey will also be reflected in a special edition of the timepiece that epitomises the Swiss sports chronograph brand’s abiding passion for sport: The TAG Heuer Connected Modular 45 connected watch, dedicated to the Giro with original pink attire. The rubber strap is the same colour as the legendary pink jersey, a symbol of victory and dogged #dontcrackunderpressure determination. The case back bears the inscription ‘Giro d’Italia’ too, and the dial featuring the Giro logo is available in either pink or anthracite.

Partnership confirmed with the Giro

Alternative models of the TAG Heuer Connected Modular 45 Giro d’Italia with black strap © TAG Heuer

The TAG Heuer Connected Modular 45 Giro d’Italia is limited to 101 pieces to represent the 101-year anniversary of the Giro. The watch of the new centenary celebration will be sold in a special presentation box that includes an extra black strap and a cycling jersey with the TAG Heuer logo made by Castelli. The first timepiece for the next 100 years of the Giro. An expression of passion for cycling ‘entwined with eternity’.

Partnership confirmed with the Giro

© TAG Heuer

Following an exceptional début ‘on secondment’ in Israel for the first two stages from 4th to 6th May 2018, the Giro will arrive in Rome on 27th May. The highly anticipated individual time trails where the cyclists have to show their #dontcrackunderpressure mettle will be during the first stage to Jerusalem West on 4th May and during the 16th stage from Trento to Rovereto on 22nd May.

Partnership confirmed with the Giro

Countdown © TAG Heuer

The motif for the Paris exhibition is classic Heuers, and blessed Parisians are going to have the ability to see classic Heuer Carreras, Autavias, and Monacos, such as the Heuer Monaco worn by Steve McQueen in the ’70s film Le Mans.Geneva will play host to some of Heuer’s most important and complicated watches as the theme for the Geneva exhibition is Major Inventions. The highlight of the Geneva exhibition is the Mikrograph from 1916, the first chronograph to measure to 1/100th of a second.The town of Munich is going to have a military theme, and TAG Heuer fans are going to be able to observe a number of those Heuer watches that the brand created for military use, including the Heuer Bundeswehr.In Venice, Heuer fans will be treated to TAG Heuer’s automotive-related watches. The Carrera was, after all, made specifically for racing, particularly, that the Carrera Panamericana. The highlight of the Venice display is the Autavia dash, which was developed for automobiles (AUTomobile) and planes (AVIAtion) — therefore the name.Dubai will play host to TAG Heuer’s sea-friendly watches, and the centerpiece of this Dubai exhibit is the Seafarer or even Maréograph in 1950, the world’s first chronograph with tide indicators.Singapore can also be one of those 10 cities, which is apt as the F1 Singapore Grand Prix is in town from September 15 to 17. In 1971, TAG Heuer became the initial watch brand to participate with a Grand Prix team. The highlight of the Singapore display is the 18k gold Heuer Carrera out of 1970, which Jack Heuer introduced to each Ferrari driver, with their name engraved on the watches’ casebacks.