Rushing from the office to the kitchen, from the pediatrician’s waiting room to business class on a plane flying to the other end of the world, before slipping into evening dress for a festive soirée with your beloved…

A frantic start to the day… like every morning. The shrill ring of the alarm clock, a quick shower, coffee and toast on the hop with the kids. For them, carefully prepared satchels and snacks. For you, all files in order, a fully charged laptop and an upbeat attitude. And if you suddenly can’t remember what day it is, don’t bother rummaging around in the depths of your it-bag to find your mobile phone, or thumbing through your good old diary (since you’re not yet 100% connected !). The date is right there on the dial of the watch you are wearing. A 36mm-diameter black PVD-treated case housing a quartz movement and framing a black dial, teamed with a black full grain calf strap. Perhaps you will decide to rock the total-black look of the TAG Heuer Carrera Lady ? Unless a precious touch is more appropriate, with the Royal Oak Frosted Gold 37mm, powered by a mechanical selfwinding movement. Enhanced by a pink gold case and bracelet graced with pink gold hammered using a delicate Florentine technique, the dial with its inimitable Tapisserie motif displays a date window that suddenly reminds you of your obligations : your flight for New York is not tomorrow or the day after, but today – and more specifically in three hours’ time.

Et si on arrêtait de se compliquer la vie ?

Carrera Lady © TAG Heuer

Et si on arrêtait de se compliquer la vie ?

Royal Oak Frosted Gold © Audemars Piguet

Exhibitions are among the greatest methods to get watch collectors and lovers to sit up and take note of your brand. Watches from the writings and watches of fantastic significance have a magnetic influence on watch lovers — especially the hardcore ones. That is doubly true for manufacturers with fantastic history. When it comes to history, few manufacturers can match the invention, passion, and drama of TAG Heuer. To celebrate this grand history, TAG Heuer is holding a special exhibition which will occur concurrently in 10 cities across the world, with each town boasting its own unique theme with quite unique corresponding watches. They’re calling this display the Heuer Globetrotter exhibition.One of the trendiest parts of the Heuer Globetrotter notion is that each exhibition around the world will comprise, in addition to TAG Heuer Museum set watches, pieces loaned by collectors local to the town that is demonstrating. That really gives each event more personality and a personal touch, and something that you couldn’t get simply by, state, visiting the TAG Heuer Museum at La Chaux-de-Fonds, Switzerland. TAG Heuer has been reinvigorated beneath Jean-Claude Biver and fighting for hearts and minds on two fronts — one being millennials who seemingly want trendy DJ watches, along with the other being its original fan base and Heuer collectors. The Heuer Globetrotter is a brand new and clever notion to appeal to the latter.Founded in 1860 as Uhrenmanufaktur Heuer AG in St-Imier, Switzerland, by Edouard Heuer, the watch manufacturer soon made a name for itself manufacturing chronographs. One of its greatest inventions, the oscillating pinion, is still widely used today, and it moved on to create many other revolutionary and significant chronographs. But, Jack Heuer was forced to give up the business under tragic circumstances in 1982. The modern name of TAG Heuer came about after the TAG Group acquired a majority stake in the company in 1985. These days, the business is owned by LVMH, who also owns other watch brands such as Hublot, Zenith, and Bulgari.

A change of scene and a change of outfit : pragmatism is the order of the day with the World Time Reference 7130 watch by Patek Philippe, displaying the planet’s 24 time zones on a hand-guilloché blue-gray dial. The bezel topping the 36mm white gold case is set with 62 diamonds, lending a sparkling touch to a mechanical complication that proves particularly useful. While it may not prevent jet-lag, it will ensure that you don’t wind up “lost in translation” like Scarlett on her trip to Japan. You will need to hit the ground running and be ready to act swiftly as well as efficiently. You are not spending 24 hours in New York for a shopping session on Fifth Avenue, but rather as official timekeeper for an extremely important political debate. At this point in your schedule, you need to make the right choice and opt for a chic and effective chronograph that will ensure each debater gets exactly the same speaking time, to the nearest second. Why not Tudor’s Black Bay Chronograph ? Admittedly, this 41mm steel chronograph comes straight from a typically masculine wardrobe, but that doesn’t matter in the slightest, since you are eminently well accustomed to expressing your own brand of femininity.

Et si on arrêtait de se compliquer la vie ?

World Time Reference 7130 © Patek Philippe

It is indeed when night falls that your watch adjusts to your more romantic mood, as you slip onto your wrist the Traditionnelle moon phase and power reserve small model by Vacheron Constantin. Its 36mm white gold case set with 81 diamonds surrounds a mother-of-pearl dial revealing a moon-phase complication so accurate that will require just one correction every 122 years. On the threshold of a long-awaited date set for this full moon, you pull out all the stops with the Brilliant Mystery Pavé. The hours and minutes take on a mysterious allure, powered by a movement that appears to be suspended in the center of the diamond-set white gold case. A radiantly glowing technical secret that works its magic : Jacob & Co. has the paradoxical gift of making you lose track of time.

Et si on arrêtait de se compliquer la vie ?

Traditionnelle moon phase and power reserve © Vacheron Constantin

Et si on arrêtait de se compliquer la vie ?

Brillant Mystery Pave © Jacob & Co.

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